We launched this technology on a homebuilder website in Raleigh, NC. We have taken the traffic that already comes to their site through our other lead generation tactics, and applied logic so we can retarget their prospects even if they don't fill out a form on the site.
Use logic to better engage with traffic that is coming to a website before the prospect even fills out a contact form. That engagement is developing and nurturing sales relationships stronger and faster, resulting in more appointments, better conversion rates and more sales. This logic is similar to what you find on retail sites that serve you recommendations based on your searches. Of course, some choose to fill out forms, so that gives us a head start on marketing back to them.
The biggest challenge to overcome was not having a dedicated salesperson to manage and nurture the increased amount of leads that started coming in upon launch. Keeping up with this amount of leads is very time consuming. Adding a customer relationship management system, and having a dedicated person to to nurture the sales leads has helped overcome these challenges.
ProspectsRevealed is automated to reduce workload, and can integrate with the best CRM software applications, preventing human error.